Feed on

Interaction with Markets II: Creating Retail Markets for Your Collections

Code: HDC024

PresenterPaul Changuion and David Larsen

Venue: Lecture Theatre

Date: Saturday April 13, 2013

Duration: Quarter day, late afternoon

Style: Lecture

Participants: 30

Prerequisite: None

Cost: R495 (ex VAT)

Museum shops around the World are full of products derived from the collections of the museum they serve, whether it is a children’s book from the Van Gogh Museum in Amsterdam or a printed poster from the Natural History Museum in London. With digitisation has come the opportunity to both generate revenues to sustain your digital collections through the creation and sale of products even if you don’t have the capacity to sustain a physical museum shop. Paul Changuion runs www.printwild.co.za an online photographic product ordering and printing service that currently services professional photographers. Yet the potential is there that such systems could be serving heritage collections too providing both another income stream and fulfilling a marketing role as products point back to your institution.

What content will be covered?

Paul will give participants insight into the market for printed products and the PrintWild route to market. David will set this in the context of innovative online shops in museums from around the world and present possible partnerships and solutions within the South African heritage space.

What will I gain?

You will gain an insight into the retail markets for digitised collections and be inspired with ideas for creating products from your collections that can both generate revenue but also generate interest and more feet through the door.

Register for this course

Comments are closed.